Skip links

About Social Media

[ Beyond the feed ]

Our Creative Studio in Sofia

We started About Social Media with a simple idea:

That the best marketing doesn't feel like marketing. It feels like a story worth following. Based in Sofia, we've grown into a boutique creative agency that partners with premium brands across Bulgaria — from medical aesthetics and real estate to furniture and interior design. What we do spans four disciplines: brand identity design, social media management, performance marketing through Meta and Google, and content production that blends traditional cinematography with generative AI. What ties it all together is strategy — every visual, every post, every ad is built on a foundation of research, data, and creative intention. Today, over 90% of our clients come from referrals. We take that personally. It means the trust we build doesn't end when the project does — it grows.
Serv
ices
01

Brand Identity

We don't just design, we define. From the strategic mission statement to the final logo suite, we construct the entire ecosystem of your brand to ensure consistency, trust, and long-term growth.

02

Social Media

We don't just post, we cultivate. Through proactive community management, story strategy, and data-driven reporting, we turn passive followers into an active, loyal community that advocates for your brand.

03

Google ads

We create and manage Google advertising campaigns that reach users with clear intent and active search behavior. Our focus is on strategy, campaign structure, optimization, and performance analysis to maximize efficiency and return on investment.

04

Meta ads

We develop and manage advertising campaigns on Meta (Facebook and Instagram) focused on building brand awareness, engagement, and measurable results. By combining creative formats, precise targeting, and continuous optimization, we reach the right audience and turn attention into action.

04

Video Production

The Studio captures the reality, The Lab synthesizes the dream. We fuse high-end physical cinematography with Generative AI to create commercial assets that defy the limits of traditional production.

Pro
cess

We look to engage with our clients beyond the conventional design and development agency relationship, becoming a partner to the people and companies we work with.

01

Discovery Call

We begin with a focused conversation to understand your vision, business model, audience, and ambitions. This is where we listen deeply, identify opportunities, and align expectations. No generic questions — only meaningful insights.

02

Digital Presence Audit

Before we create, we analyze. We carefully review your current social media, website, ads, brand positioning, and competitors. You receive a clear overview of what works, what doesn’t, and where untapped potential lives.

03

Strategy & Tailored Offer

Based on our findings, we craft a strategic roadmap designed specifically for your brand. This includes content direction, brand voice refinement, growth opportunities, platform focus, and a curated service proposal aligned with your goals and investment level.

04

Kick-Off & Creative Alignment

Once we move forward, we enter a structured onboarding phase. We refine timelines, content pillars, visual direction, and performance metrics. From here, the execution begins — with clarity, precision, and intention.

Cli
ents

Our clients include high-end furniture brands, medical aesthetics clinics, interior design studios, real estate agencies, and hospital groups - businesses that understand the value of positioning, precision, and presence.

We don’t limit ourselves to one industry. We enter each sphere with strategic clarity, refined aesthetics, and a results-driven mindset - and we deliver. In fact, over 90% of our clients come through referrals. For us, that’s not just a statistic. It’s proof of trust, consistency, and work that speaks for itself.

Explore
Drag