[ We don't just buy impressions. We buy results ]
Google Ads
We build Google Ads campaigns that turn active user search into measurable sales for your business.
[ A complete, data-driven approach to Google advertising. ]
Google's advertising platform is the most direct path to people with real purchase intent — at the exact moment they're searching for your product or service. We manage the entire process — strategy, account structure, creative production, optimization, and analysis — so your ad spend becomes a predictable engine for customer acquisition.
What Is Google Ads
Google Ads (formerly known as Google AdWords) covers every paid channel within Google's ecosystem — search ads in the results pages, display banners across the partner network, video ads on YouTube, Shopping ads for e-commerce, and Performance Max campaigns powered by machine learning for real-time optimization.
Google Ads operates on an auction principle — advertisers bid on specific keywords or audience segments, and Google shows the most relevant ads to users. The result is direct access to searching users with clear intent, measurable down to every click, completed purchase, or submitted form.
Managing Google advertising requires a combination of strategic analysis, technical skill, and ongoing optimization. PPC advertising as a discipline brings together data analysis, copywriting, design, and conversion rate optimization. At About Social Media, we bring the entire process under one roof — strategists, copywriters, designers, and analysts work in parallel on every client account.
How We Build Profitable Campaigns
01 / Analysis of Current State
We begin with a detailed review of your website, available analytics data, the conversion path, and the historical performance of any previous campaigns. We analyze the competitive landscape — which competitors are advertising, on which keywords, and with what messaging. On this basis we build a realistic forecast of the investment required and the expected return
02 / Building the Infrastructure
We configure tracking systems — Google Tag Manager, Google Analytics 4, conversion tracking for every meaningful action on the site. We structure the Google Ads account — campaigns, ad groups, keywords, audiences — so the platform receives clear signals for optimization. Without proper tracking setup, advertising operates blind.
03 / Creative and Ad Copy
We develop ad copy and visual creatives that match the brand's tone and the requirements of each platform. For search campaigns, this means 15–20 variations of headlines and descriptions, optimized for different keyword groups. For display and Performance Max — static banners, video assets, and product feeds with high-quality imagery and descriptions.
04 / Launch and A/B Testing
We launch campaigns with a pre-planned A/B testing structure. We test different messages, audiences, keywords, and bidding strategies. The first 2–4 weeks are a learning phase — collecting data before drawing conclusions about what's working.
05 / Optimization and Growth
In the optimization phase, we analyze results weekly — which keywords drive conversions, which ad groups deliver the best ROAS, where budget is being wasted. We pause underperforming elements, redistribute resources to winning campaigns, and gradually scale budgets on proven performers. This is how Google advertising becomes a predictable growth channel.
Why Invest in Google ads?.
Google advertising provides access to the most valuable type of traffic in digital marketing — users who are actively searching for a solution. When someone types "service X near me" or "price of product Y" into Google, they are in the evaluation or purchase phase. This is fundamentally different from passive social media users who see ads without active intent.
01. Speed to Market
SEO and organic growth take months. PPC takes minutes. If you have a new product launch, a limited-time offer, or simply need leads now, Performance Marketing allows you to turn the traffic tap on immediately. It is the fastest way to validate a new business idea or generate quick cash flow.
02. Surgical Precision
Traditional advertising (Billboards, Radio) is a shotgun approach—you pay to reach everyone. Digital Ads are a sniper approach. We can target people who visited your website yesterday, people who love specific luxury brands, or people searching for exactly what you sell. You only pay to reach qualified prospects.
03. Scalability
This is the ultimate growth lever. Once we find a "winning" ad formula that costs $10 to acquire a customer who spends $50, you have a scalable machine. You can confidently increase your budget knowing that the return will scale with it.
Have an idea for a Google Ads campaign? Book a free consultation where we'll analyze your website
you have a question?
Frequently Asked Questions
Google Ads provides immediate paid access to search results, but generates traffic only while you're paying. SEO builds organic positioning over 6–12 months, but delivers traffic without direct cost per click after that. The two channels complement each other — Google Ads delivers fast results and keyword intelligence, SEO provides sustainable long-term growth.
Detailed technical documentation you can find here
First customers can arrive within 24–48 hours of campaign launch. Real optimization and a predictable lead flow typically takes 30–90 days — the time needed for the platform to collect enough data for machine learning and for our team to test different combinations of messaging, audiences, and keywords.
Google Ads has no technical minimum, but for measurable results we recommend at least €300–500 per month in ad spend. Smaller budgets provide too little data for optimization and results stay inconsistent.
For small businesses, a workable approach is starting with a focused ad budget of €450–700 per month, concentrated on 2–3 key services or products with the highest margin. This allows enough data collection for optimization without overspending. After the first 60–90 days, when data identifies profitable campaigns, the budget scales gradually.
Yes. Google Shopping (for e-commerce sites), YouTube ads, Performance Max campaigns, Display Network, and Discovery — all of these channels are part of standard Google Ads management when they're relevant to the business.
You do. We always work within a client-owned Google Ads account where we have administrative access. This means full data, campaign history, and optimization work remain yours under any circumstances. We never lock clients into an agency-owned account.
Yes. We start with an audit of the current state — campaigns, keywords, conversions, historical spend. We identify what's working, what isn't, and propose a phased improvement plan without losing the data and learning already accumulated in the account.