We don't just design logos. We engineer perceptions.
Brand Identity
We build brand identities for businesses that want to stand for something specific in their market- not louder, but more deliberately.
A brand identity brings together the logo, color system, typography, visual language, and tonality into a coherent system. It's the infrastructure beneath every marketing investment — advertising, content, products, sales materials, customer experience. Without a consistent identity, these investments work in isolation. With a properly built one, they accumulate as recognition and trust over time.
What Brand Identity Actually Is?
A brand identity is more than a logo. It covers the strategic foundation of the brand — positioning, values, tonality — and its visual realization across the logo, color system, typography, photographic approach, and the principles that govern how everything is applied across contexts.
The corporate identity we build answers specific questions every business asks at some point. How do we look in every place a customer meets us? How do we sound — in an ad, a sales email, a social media caption, on the website? What do we promise, and how does that come through visually and verbally? When these questions have clear answers, every subsequent marketing activity becomes more effective because it stands on shared ground.
Visual identity is the final realization of this strategic work — the actual files, rules, and templates your designers, marketers, photographers, and partner agencies will use. Its quality depends on how deeply the strategy was developed before the visual execution began.
Why investing in "Brand Strategy"?
Design makes it look good. Strategy makes it work. We combine both so your business doesn't just look professional—it performs
The Process:
From Concept to Reality
Brand Strategy
We start by understanding the business. Who you are, who you serve, why it matters, who your competitors are, and how your offering differs. This phase includes interviews with founders or leadership, a review of current communication materials, and analysis of the competitive landscape. The output is a document describing positioning, brand personality, value proposition, and tonality of communication.
Concept and Visual Direction
Building on the strategic document, we develop several visual directions — mood boards exploring typographic approaches, color palettes, photographic styles, and form principles. These directions represent different ways the strategy could take visual form. Together, we select the direction that will be developed into a full system.
Core Asset Design
We develop the logo in its variations — primary, secondary, monogram, icon mark, negative version. We finalize the color system with specific values for digital and print, the typographic system with primary and secondary typefaces for different contexts, and visual principles (spacing, proportions, photographic style).
Brand System
We extend the core assets into a complete application system consiting of social media, presentations, business cards, email signatures, corporate documents, packaging (where relevant), website templates, advertising formats. This is the phase where the identity becomes practically applicable to the daily work of the business.
Brand Guidelines and Handoff
We document the entire identity in brand guidelines - a document describing how the system applies in every context. These guidelines allow your team, future partners, and new designers to maintain consistency without making interpretive decisions. We hand over all files in editable and final formats, along with training for the key people who will work with the identity.
Have A Question?
Common questions you may have, providing clear and concise information to help you understand.
Logo design is one part of brand identity — specifically the visual solution for the trademark. Brand identity includes the logo, but also the color system, typography, communication tonality, photographic approach, and the principles for application across every context. A logo without a broader identity works fragmentarily; an identity without a quality logo misses a key element. The two are built together.
For a starter identity, typical timelines run 4–6 weeks from initial conversation to final handoff. For full corporate identity, the work takes 8–14 weeks, depending on complexity and the pace of feedback. Rebranding an existing business usually takes 10–16 weeks because of the additional strategic work upfront.
Technically yes, but we rarely recommend it. A logo changed in isolation from the rest of the visual system creates inconsistency with the colors, typography, and materials already in use. The result is often a less coherent identity than the original. When a logo needs updating, the rest of the system usually does too.
We work with businesses of various scales, as long as they have serious readiness to invest in quality identity. A small business with a €2,000 budget and clarity about what they want is often a better client than a larger company that hasn't yet decided how important this work is for them. Company size matters less than readiness for the process.
You receive the complete file package of the identity — logo in editable (AI, EPS) and exportable (PNG, SVG, PDF) formats, color values for digital and print use, typography files or access to them, templates for primary applications, and a brand guidelines document describing how the identity applies in every context. All work remains your property for unrestricted commercial use.
A website isn't included by default, but it's often the next step after completing the identity. For projects that include a website, we coordinate the handoff so the web developer can begin work the moment the identity is finalized.
Yes, if the logo is strong enough to serve as the foundation for an extended identity. Sometimes the existing logo is kept unchanged, sometimes modified slightly for better flexibility, and in other cases a full rebrand is recommended. The decision is made after reviewing the specific case.
Both. Our team is based in Sofia, but we work remotely with clients across Europe and beyond. Most of the work — strategy sessions, design reviews, file delivery — happens through video calls and shared documents. For projects requiring in-person workshops, we travel or host clients in our Sofia studio.