We produce video content for ads, social media, campaigns, and brand films - combining traditional cinematography with generative AI to deliver cinematic quality at the pace and budget of modern digital marketing.
Video production is changing faster than any other category in the industry. Generative AI models now make possible the kind of visuals and scenes that once required physical sets, locations, and significant production budgets. At About Social Media, we work at the intersection of both worlds - combining real footage with AI-generated elements, motion design, and cinematic post-production to create video assets that feel finished, intentional, and tailored to the brand.
What Is AI Content Production
AI content production is a new creative workflow that combines generative AI with filmmaking, photography, and post-production.
Instead of relying on physical sets, locations, and expensive production setups, we create or extend visuals digitally — building environments, scenes, products, and motion assets that look fully cinematic.
This allows brands to move beyond the limitations of traditional production:
furniture can be placed in endless interiors, products can be shown in any context, and campaigns can be produced before anything physically exists.
But AI is only the tool.
Every asset is shaped by creative direction, lighting logic, composition, and post-production — ensuring the final result feels intentional, not generated.
High Quality
We leverage precision AI modeling to engineer hyper-realistic textures.
✦ Our Process
Step-by-step approach
A production pipeline built for speed, scale, and creative control.
Concept and Creative Direction
We begin by understanding the goal of the video — performance campaign, social media format, product launch, brand awareness. We define the visual language, tonality, narrative structure, and technical approach (AI, live-action, or hybrid). We build a mood board and reference library that guide every subsequent decision
Script and Storyboard
We write the script and storyboard the video frame by frame. For AI video production this is especially critical — without precisely defined frames, generation quality stays unpredictable. For traditional production, the storyboard becomes the technical plan for the shoot day.
Production
For AI video production, we generate scenes using specialized generative models such as Runway, Kling, Sora, and Veo, ensuring visual consistency across frames and sequences. For traditional production, we shoot on location or in-studio depending on the project requirements. For hybrid production, we combine both approaches—capturing core footage and extending it with AI-generated elements and environments to enhance creative flexibility and visual scope.
Editing and Motion Design
We assemble the material in the editing room, add motion graphics, text elements, transitions, and rhythm. This is where the video gets its final structure — which frames stay, in what order, at what pace, against what soundtrack.
Color Grading, Sound, and Finishing
We finalize the video through color grading, sound design, and mixing of music, voiceover, and effects. We export in the formats required for the specific channels — Instagram Reels, YouTube, Meta Ads, TikTok, corporate website.
Constraints shouldn't limit your vision. We leverage advanced AI to deliver cinema-grade campaign videos in a fraction of the time, at a fraction of the cost.
When done right, AI-generated content is indistinguishable from traditional production. The key is creative direction and post-production — we never deliver raw AI output. Every asset goes through the same grading, compositing, and quality control as traditional work.
A creative brief or project description, your brand guidelines (if you have them), and any existing visual assets you want us to work from. We handle everything else - from concept to final delivery.
It depends on the scope and type of content. Generally, AI production runs 40–60% less than equivalent traditional production. The best way to get a quote is to book a free consultation and walk us through your project.
That's our specialty. Most of our projects blend real camera work with AI-generated elements. We shoot in our Sofia studio, then extend, enhance, and composite using AI. The result is seamless.
Yes. AI production allows efficient creation of multiple variations of the same concept — different visual approaches, tones, and hooks. This is especially valuable for Meta and Google ad campaigns, where testing 5–10 creative variants is standard practice.
Both approaches. A significant share of our projects are hybrid — live-action footage combined with AI extensions. The choice of approach depends on creative goals and budget, not on technological preference.
Yes. We work with real products, shot in standard conditions, then placed into AI-generated environments. For people, we combine live-action filming of actors with AI visual extensions — this is technically more reliable and creatively cleaner than full generation of human characters.
